South Africa's Premium Whitening Brand
Your smile
shouldn't be a
secret.
Stop hiding behind closed-mouth smiles. Velure's LED whitening system delivers clinic-grade results from the comfort of your home — at a fraction of the price. Visibly whiter in 7 days.
7
Days to results
8+
Shades whiter
R8,000+
Saved vs dentist
⭐ 4.8 / 5 Rating
Dentist-approved formula
Safe for sensitive teeth
Proudly South African brand
Dentist-formulated gel
30-day money-back guarantee
Fast nationwide delivery
Pay via EFT, card, SnapScan
We understand
You've been hiding your smile long enough.
That split-second hesitation before a photo. Covering your mouth when you laugh. Avoiding coffee because of the guilt — then drinking it anyway. We know the feeling, because we built Velure for it.
01
The R8,000 dentist visit you keep postponing
In-chair whitening costs between R6,000 and R10,000 at most SA dental practices. Velure gives you comparable results for under R800.
02
The selfie you edited — again
Your smile is the most powerful thing about you. It shouldn't be something you feel the need to filter or hide.
03
The whitening strips that never worked
Generic strips from the pharmacy reach surface stains only. Velure's LED-activated gel penetrates enamel at depth — the difference is visible.
★★★★★
"I've been self-conscious about my teeth my whole life. I stopped smiling in photos. After two weeks with Velure, I can't stop smiling — literally. My friends keep asking what I did."
★★★★★
"I had my matric farewell coming up and was so nervous about my smile in photos. Velure changed everything in 10 days. My teeth have never looked this good — even my dentist commented."
★★★★★
"I work in client-facing sales. My smile is literally part of my job. Velure was the best R700 I've ever spent — I feel unstoppable."
Best value
The Complete Glow Bundle
Our most popular combination. Everything your smile needs, curated into one box — at a price that makes saying yes easy.
Complete Glow Bundle
Everything you need to glow up your smile
Designed for real results. This bundle takes you from day 1 whitening through to long-term maintenance — and gives you the full premium oral care experience.
✓
Velure™ LED Teeth Whitening Kit✓
Velure™ Purple Whitening Strips✓
Velure™ V34 Colour Correcting Serum✓
30-day progress tracking guide✓
Priority customer supportR1,199
Save R848
Free nationwide delivery · 30-day money-back guarantee
Why Velure
The smart choice is clear
Compare Velure against your other options and see why thousands of South Africans are making the switch.
✦ Velure
Dentist visit
Price
R699 – R999
R6,000 – R10,000
Time to visible results
7 days
1 session (2–3 hrs)
Sensitivity-free formula
✓
Sometimes
Use from home
✓
✗
LED light acceleration
✓
✓
Maintenance products available
✓
✗
30-day money-back guarantee
✓
✗
Delivery to your door
✓
✗
Got questions
Everything you need to know
How quickly will I see results?
Most Velure customers see a noticeable difference within 3–5 days of daily use. Full results — typically 6–8 shades whiter — are visible after 14 days of consistent treatment.
Is Velure safe for sensitive teeth?
Yes. Our formula is specifically designed to be sensitivity-free. Unlike hydrogen peroxide-based products, it whitens without irritating the nerve endings in your teeth.
How does Velure compare to dentist whitening?
In-chair dental whitening costs R6,000–R10,000 at most South African practices. Velure delivers clinically comparable results at home for under R800.
How long do results last?
With proper maintenance, Velure results last 3–6 months. Use our Purple Whitening Strips and V34 Serum regularly to extend your results.
How long does delivery take in South Africa?
Major metros (Joburg, Cape Town, Durban, Pretoria) receive orders within 2–3 business days. Outlying areas take 3–5 business days. Orders placed before 12pm are dispatched same day.
What payment methods do you accept?
We accept all major credit and debit cards, instant EFT via PayFast, SnapScan, Zapper, and Apple Pay. All transactions are secured with 256-bit encryption.
What is your returns policy?
We offer a 30-day money-back guarantee. If you use Velure for 14 days and don't see a visible improvement, contact us and we'll issue a full refund — no questions asked.
Can I use Velure if I have crowns or veneers?
Velure's gel works on natural tooth enamel only and will not whiten crowns, veneers, or composite bonding. We recommend consulting your dentist before use if you have significant dental work.
Ready to stop hiding and start smiling?
Shop Velure Now →Real results
Transformations that speak for themselves
No filters. No editing. These are real Velure customers who decided to stop hiding their smiles.
Before
After
Nomvula, 28 — Johannesburg
7 days · LED Starter Kit
★★★★★
Before
After
Thandi, 32 — Cape Town
14 days · Complete Glow Bundle
★★★★★
Before
After
Lerato, 25 — Pretoria
10 days · LED Kit
★★★★★
The formula
What makes Velure different
No harsh chemicals. No bleach burn. Our PAP-based gel is clinically tested, sensitivity-free, and formulated by oral health professionals.
PAP Formula
Phthalimido peroxy caproic acid — whitens enamel without damaging it or causing sensitivity. The gold standard in modern whitening.
LED Acceleration
Blue-spectrum LED light activates the whitening gel to work faster and deeper. Clinically proven to enhance results by up to 40%.
Aloe Vera
Natural anti-inflammatory that soothes gums during treatment. Makes Velure safe for even the most sensitive teeth and gum lines.
Nano-Hydroxyapatite
Rebuilds enamel at a microscopic level while whitening. You don't just get whiter teeth — you get stronger teeth.
Our range
Start your transformation
Every Velure product is formulated to work together. Start with the kit, maintain with gel refills, and complete your routine with our oral care range.
Bestseller
Velure™ LED Teeth Whitening Kit
LED device + whitening gel syringes + custom tray. Visibly whiter in 7 days.
R 999.00
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Daily Strips
Velure™ Purple Whitening Strips
Colour-correcting purple formula neutralises yellow tones instantly. No sensitivity.
R 289.00
New
Velure™ V34 Colour Correcting Serum
Purple colour-correcting serum that cancels yellowing on contact. Use daily for lasting brightness.
R 489.00
